Pluto is a CAD for social media
Submit a post, or K variations of a post. Pluto runs millions of simulated agents across the major platforms and returns the version that will perform best, with the audience and the timing that get it there.
- A1.4M
- B8.6M
- C2.7M
- D640K
What Pluto does
variant_testSubmit a post or K variations of a post. Pluto runs millions of simulated agents and returns the version that will perform best, with confidence bounds.
auto_targetPluto identifies the specific accounts and segments most likely to engage and amplify, broken out by goal: a tech audience, a city, a buyer profile, a niche community.
schedulePluto discovers the right time of day, cadence, and platform mix for the campaign goal. Drop in a calendar window, and Pluto fills it.
trace_diffusionPluto reports how information disperses through the network: who shares, who replies, which clusters carry it past the first hop, and where it stalls.
Supported platforms
Each platform runs against our reimplementation of its ranking algorithm, with open-source approximations where the originals are closed. Simulation results match what the live platform would do.
The simulation engine
Pluto runs on the Verent simulation engine: a neuro-symbolic orchestra that combines a universal base representation of a human with platform-specific ranking models. Agents are specialized cheaply from the base, then released into a faithful copy of the target platform. The result is a forecast you can act on, not a dashboard you have to interpret.
Read the research >Who uses Pluto
Influencers
Test K hooks on a new video before posting it. Pluto returns the version with the highest projected reach and the audience segments most likely to share.
Brand agencies
Forecast a campaign before media spend. Compare creative variants, posting schedules, and platform mixes side by side, with a single accuracy metric you can put in a deck.
Startups
Find the cheapest path to your first ten thousand right-fit users. Pluto surfaces the specific accounts and segments that move your audience, so you can stop guessing.
Enterprise teams
Run regulated communications through Pluto before they ship. Catch the framing, timing, and channel choices that turn into reputational risk later.
FAQs
How do I access Pluto?
Join the waitlist. We are onboarding influencers, brand agencies, startups, and enterprise teams in waves through 2026.
What is Pluto and who is it for?
Pluto is a CAD for social media. It is built for influencers, brand agencies, startups, and enterprise teams that want to know how a post or campaign will perform before they hit publish.
Which platforms does Pluto support?
X, Instagram, TikTok, LinkedIn, Threads, YouTube, Reddit, and Facebook at launch. We add platforms as we extend the simulation engine.
How accurate is the simulation?
Our engine runs against reimplementations of platform ranking algorithms, with open-source approximations where the originals are closed. Accuracy beats current social analytics tools by a wide margin and improves with every campaign the engine sees.
What data does Pluto need from me?
The post or post variations you want to test, the audience you are aiming at, and any campaign constraints. You do not need to upload follower lists or private analytics for Pluto to produce results.
Know what happens next.
Pluto is the first product in a sequence that goes after every domain where prediction has economic value. Get on the waitlist for the social media one.
Join the waitlist